Krishna Das - Founder & Managing Director, Strawberry Lenceria Pvt Ltd

An IIM-K graduate, Krish as heʼs proudly called, has been consistently instrumental in achieving
goals that are spread across various verticals in the Garment industry.
Has over 22 years of experience in handling all major brands like Johnson & Johnson, Abbot,
Premier Tissues, UnderColors of Bennetton and home grown brands Strawberrry, Little
Strawberry, Noty Nik and Ed Hardy for men.
He was the CEO of Premier Tissues and was instrumental in formulating the entire company
into an over achieving firm that was sold at Rs 280 Crores to Balapur industries.
As Sales Director of UnderColors Of Benetton (Inner wear segment of United Colors of
Benetton) he was instrumental in relaunching the brand, pan India.
With diverse expertise, he is the key person behind all the activities that are on-going with
Strawberry Lenceria Pvt. Ltd., Berryz Fashion House and Centaurus Lifestyle Brands Pvt. Ltd.

Sheetal Raj - Co-Founder- Director Product

A Fashion inspired individual, Sheetal dreams to change the way Lingerie is perceived in India.
With over 16 years of experience handling all international brands.

 Involved in several Projects like - Design and Development for brands like Old Navy, H&M,
Callida, Mini Boden, Paul Smith, Matalan, Petit Battue.

 She has been Heading the entire range of Products across all our brands from Design,
Development and Production. She has been the key person behind elevating the brands
from the inception stage.

Krishna Das - Founder & Managing Director, Strawberry Lenceria Pvt Ltd

An IIM-K graduate, Krish as heʼs proudly called, has been consistently instrumental in achieving
goals that are spread across various verticals in the Garment industry.
Has over 22 years of experience in handling all major brands like Johnson & Johnson, Abbot,
Premier Tissues, UnderColors of Bennetton and home grown brands Strawberrry, Little
Strawberry, Noty Nik and Ed Hardy for men.
He was the CEO of Premier Tissues and was instrumental in formulating the entire company
into an over achieving firm that was sold at Rs 280 Crores to Balapur industries.
As Sales Director of UnderColors Of Benetton (Inner wear segment of United Colors of
Benetton) he was instrumental in relaunching the brand, pan India.
With diverse expertise, he is the key person behind all the activities that are on-going with
Strawberry Lenceria Pvt. Ltd., Berryz Fashion House and Centaurus Lifestyle Brands Pvt. Ltd.

Sheetal Raj - Co-Founder- Director Product

A Fashion inspired individual, Sheetal dreams to change the way Lingerie is perceived in India.
With over 16 years of experience handling all international brands.

 Involved in several Projects like - Design and Development for brands like Old Navy, H&M,
Callida, Mini Boden, Paul Smith, Matalan, Petit Battue.

 She has been Heading the entire range of Products across all our brands from Design,
Development and Production. She has been the key person behind elevating the brands
from the inception stage.