Management Team:

 

Krishna Das - Founder & Managing Director, Strawberry Lenceria Pvt Ltd

An IIM-K graduate, Krish as heʼs proudly called, has been consistently instrumental in achieving
goals that are spread across various verticals in the Garment industry.
Has over 22 years of experience in handling all major brands like Johnson & Johnson, Abbot,
Premier Tissues, UnderColors of Bennetton and home grown brands Strawberrry, Little
Strawberry, Noty Nik and Ed Hardy for men.
He was the CEO of Premier Tissues and was instrumental in formulating the entire company
into an over achieving firm that was sold at Rs 280 Crores to Balapur industries.
As Sales Director of UnderColors Of Benetton (Inner wear segment of United Colors of
Benetton) he was instrumental in relaunching the brand, pan India.
With diverse expertise, he is the key person behind all the activities that are on-going with
Strawberry Lenceria Pvt. Ltd., Berryz Fashion House and Centaurus Lifestyle Brands Pvt. Ltd.

Charmaine Das - Co-Founder- Director Operations
With an experience of over 20 years with technology giants like Oracle, Siemens, TCS.
Charmaine takes care of HR & Financial activities. She has been the key person looking after the forecasts to sales MIS. She has been behind organizing and structuring the unorganized undergarment sector.

 

Francis Joseph - Co-Founder- Director Sales
With over 26 years of experience in sales and marketing, Francis handles the entire process
of sales for Strawberry Lenceria Private LTD. He comes armed with expertise after having
worked with big brands like Pedilite Delta Batteries, Joʼs Clothing, Maxwell Industries,
Gentex Apparel and UnderColors of Bennetton.
With immense experience in Sales and Operations with hand ons knowledge of the entire
pan India market and a known face in the under garment industry.

Sheetal Raj - Co-Founder- Director Product
A Fashion inspired individual, Sheetal dreams to change the way Lingerie is perceived in
India. With over 16 years of experience handling all international brands.
Involved in several Projects like - Design and Development for brands like Old Navy, H&M,
Callida, Mini Boden, Paul Smith, Matalan, Petit Battue.
She has been Heading the entire range of Products across all our brands from Design,
Development and Production. She has been the key person behind elevating the brands
from the inception stage.

Jayant Borckar – Chief Execuitve Officer
Seasoned Investment Banker and Investor, mentor in seed stage fund NestV. He has worked at senior Positions at Barclays Capital, ICICI Bank and
GVFL; Invested in start ups and nurturing these start ups; as a guest faculty teach
entrepreneurship development; Investment Banking and Private Euity at renowned
Business Schools in Mumbai.
He is Masters in Business Law from National Law School of India University, Bangalore
Master in Business Administration from FMS, Delhi and BE (Mechanical) from NIT,
Karnataka.

Management Team:

 

Krishna Das - Founder & Managing Director, Strawberry Lenceria Pvt Ltd

An IIM-K graduate, Krish as heʼs proudly called, has been consistently instrumental in achieving
goals that are spread across various verticals in the Garment industry.
Has over 22 years of experience in handling all major brands like Johnson & Johnson, Abbot,
Premier Tissues, UnderColors of Bennetton and home grown brands Strawberrry, Little
Strawberry, Noty Nik and Ed Hardy for men.
He was the CEO of Premier Tissues and was instrumental in formulating the entire company
into an over achieving firm that was sold at Rs 280 Crores to Balapur industries.
As Sales Director of UnderColors Of Benetton (Inner wear segment of United Colors of
Benetton) he was instrumental in relaunching the brand, pan India.
With diverse expertise, he is the key person behind all the activities that are on-going with
Strawberry Lenceria Pvt. Ltd., Berryz Fashion House and Centaurus Lifestyle Brands Pvt. Ltd.

Charmaine Das - Co-Founder- Director Operations
With an experience of over 20 years with technology giants like Oracle, Siemens, TCS.
Charmaine takes care of HR & Financial activities. She has been the key person looking after the forecasts to sales MIS. She has been behind organizing and structuring the unorganized undergarment sector.

 

Francis Joseph - Co-Founder- Director Sales
With over 26 years of experience in sales and marketing, Francis handles the entire process
of sales for Strawberry Lenceria Private LTD. He comes armed with expertise after having
worked with big brands like Pedilite Delta Batteries, Joʼs Clothing, Maxwell Industries,
Gentex Apparel and UnderColors of Bennetton.
With immense experience in Sales and Operations with hand ons knowledge of the entire
pan India market and a known face in the under garment industry.

Sheetal Raj - Co-Founder- Director Product
A Fashion inspired individual, Sheetal dreams to change the way Lingerie is perceived in
India. With over 16 years of experience handling all international brands.
Involved in several Projects like - Design and Development for brands like Old Navy, H&M,
Callida, Mini Boden, Paul Smith, Matalan, Petit Battue.
She has been Heading the entire range of Products across all our brands from Design,
Development and Production. She has been the key person behind elevating the brands
from the inception stage.

Jayant Borckar – Chief Execuitve Officer
Seasoned Investment Banker and Investor, mentor in seed stage fund NestV. He has worked at senior Positions at Barclays Capital, ICICI Bank and
GVFL; Invested in start ups and nurturing these start ups; as a guest faculty teach
entrepreneurship development; Investment Banking and Private Euity at renowned
Business Schools in Mumbai.
He is Masters in Business Law from National Law School of India University, Bangalore
Master in Business Administration from FMS, Delhi and BE (Mechanical) from NIT,
Karnataka.